The Secret to Health and Fitness
There is one word that comes up all the time when yoga/fitness professionals and students talk about the challenges of achieving health and fitness goals.
Can you guess what it is?
For many of us, it is easy to get pumped up and motivated for a day or two, but it’s challenging to stay committed (that’s the word) to something if it isn’t already a part of who we are.
There are so many things in life that we DO stick to for various reasons — relationships, jobs, beliefs, habits.
But often, commitment to a new healthy behavior goes off the rails after a few bumps or distractions.
And it’s made worse by the fact that we also feel bad about not staying committed (a feeling of failure), so we avoid putting ourselves in that position again.
But we’re too hard on ourselves, aren’t we?
What if instead of giving up when we fall off our plan, we simply got back up, dusted ourselves off, and moved forward?
At YFM, we believe in this easy-going approach to health and fitness. We believe that the antidote to the feeling of failure is simply “showing up.”
Miss a yoga practice? That’s ok, just show up on your mat tomorrow.
Fall off a meal plan? Don’t sweat it, just start it back up with breakfast.
Skip a workout? You’re not a failure, just show up for the next one.
This is how we approach health and fitness, and how we approach YFM: Just show up. The past doesn’t matter. The future doesn’t matter.
And we are here to support you with that…
— Great videos.
— Great deals and discounts.
— Amazing events.
— Supportive community.
As we press ahead with YFM.tv, we want to see you succeed.
You commit to us, we’ll commit to you.
You show up, we’ll keep showing up.
We’ll meet here:
Adam brings a breadth of business experience to his role as the CEO of YFM, where he oversees business development, marketing, design, public relations, web development, merchandising, and licensee communications.
Having grown up in a “yoga household,” Adam spent much of his very active, athletic life wondering why yoga wasn’t offered in schools as part of sports training and why/how it had been branded as a lifestyle “for chicks.” In spite of the recommendations of his yoga-teaching Mom, he never embraced the practice until is mid twenties, when he developed a debilitating case of sciatica that put him in physical therapy for six months. It was during his recovery that Adam started thinking about how yoga could be better marketed to appeal to other men who knew about the benefits, but weren’t compelled to attend classes.
Adam has a B.S. in Environmental Economics & Entrepreneurship from the University of Massachusetts, Amherst. He lives in Cazenovia, New York with his wife, Anya, their daughter Maeve, and various freeloading pets and farm animals.