I am fascinating
One of the most powerful triggers in human behavior is the idea of “self-discovery.” There’s a whole growing movement around it in sales and marketing. Fascinating stuff if you find humans interesting.
You know those “quizzes” you see on the interwebs that invite you to find out which super hero you are most like? Or which American President?
Marketers love them… because we (i.e. many millions worth of “we”) love to take them. We learn about ourselves – albeit in often worthless superficial ways – and marketers learn about us.
Yesterday, overcome for a moment by vanity and procrastination, I took a quiz that gave me a score on the “quality of my life.”
My score wasn’t bad. Wasn’t great either. But that’s not the point.
It was shamefully fun answering five questions to have some algorithm tell me “how I’m doing.”
In a total of about 10 minutes, it pulled me out of “work mind” and helped me come back to task with a fresh head.
What does this have to do with you?
It occurred to me this morning that a yoga practice – even a few minutes every week – is like a quiz. Actually, it’s sort of the ultimate quiz. You won’t learn which car you should drive or which Kardashian you should marry, but you will learn a little something about yourself.
Something real. And probably even useful.
In fact, there are few better methods for self-discovery for us here humans than moving through a yoga practice – even a short one.
If you don’t believe me, you probably haven’t done yoga, or at least not a class that you enjoyed. Which is fine, because you can try it anytime.
Which leads us to this warm, welcoming, self-discovery haven in a calm corner of the cybernets called…
It’s $12/mo, which is probably too low.
Find yourself there. You are fascinating.
PS – Batman, Teddy R, 67, Honda Accord, Kim
PPS – Long videos, short videos, yoga, fitness, mindfulness: YFM.tv
Adam brings a breadth of business experience to his role as the CEO of YFM, where he oversees business development, marketing, design, public relations, web development, merchandising, and licensee communications.
Having grown up in a “yoga household,” Adam spent much of his very active, athletic life wondering why yoga wasn’t offered in schools as part of sports training and why/how it had been branded as a lifestyle “for chicks.” In spite of the recommendations of his yoga-teaching Mom, he never embraced the practice until is mid twenties, when he developed a debilitating case of sciatica that put him in physical therapy for six months. It was during his recovery that Adam started thinking about how yoga could be better marketed to appeal to other men who knew about the benefits, but weren’t compelled to attend classes.
Adam has a B.S. in Environmental Economics & Entrepreneurship from the University of Massachusetts, Amherst. He lives in Cazenovia, New York with his wife, Anya, their daughter Maeve, and various freeloading pets and farm animals.