Anya is a web developer and is married to YFM Founder Adam O’Neill.
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Adam brings a breadth of business experience to his role as the CEO of YFM, where he oversees business development, marketing, design, public relations, web development, merchandising, and licensee communications.
Having grown up in a “yoga household,” Adam spent much of his very active, athletic life wondering why yoga wasn’t offered in schools as part of sports training and why/how it had been branded as a lifestyle “for chicks.” In spite of the recommendations of his yoga-teaching Mom, he never embraced the practice until is mid twenties, when he developed a debilitating case of sciatica that put him in physical therapy for six months. It was during his recovery that Adam started thinking about how yoga could be better marketed to appeal to other men who knew about the benefits, but weren’t compelled to attend classes.
Adam has a B.S. in Environmental Economics & Entrepreneurship from the University of Massachusetts, Amherst. He lives in Cazenovia, New York with his wife, Anya, their daughter Maeve, and various freeloading pets and farm animals.